Jennifer Cantrell
Jennifer Cantrell
Associate Professor of Social and Behavioral Sciences
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Professional overview
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Jennifer Cantrell, DrPH, MPA, is an Associate Professor in the Department of Social and Behavioral Sciences at the NYU School of Global Public Health. Her research investigates emerging trends in tobacco and nicotine use and industry marketing, and explores clinical, countermarketing and policy interventions to diminish tobacco's appeal and promote health equity.
Dr. Cantrell currently leads a National Cancer Institute (NCI)-funded grant (R01CA268932) that uses Multiphase Optimization STrategy (MOST) to optimize cessation treatment for smokers living with HIV in clinical care. This study uses MOST, implementation science and decision analysis to test four interventions targeting multilevel barriers to quitting for people living with HIV, with the aim of developing a cost-effective, scalable and sustainable treatment package delivered in HIV clinical care. In other funded research, Dr. Cantrell uses diverse data sources and methods to explore evolving tobacco and nicotine use patterns and the commercial determinants that drive use. Her research also examines innovative digital counter-marketing strategies with a focus on achieving optimal exposure levels and effective counter-messaging.
Dr. Cantrell is a Co-Investigator with the National Institute on Drug Abuse (NIDA)-funded R25 training grant on Optimization of Behavioral and Biobehavioral Interventions (PI: Linda Collins). She is Chair of Early Career Faculty Outreach for the NYU Center for the Advancement and Dissemination of Intervention Optimization (CADIO), which trains investigators in intervention optimization methodologies worldwide. She has also served on the Advisory Committees for the Treatment Network and the Health Equity Network for the Society for Research on Nicotine and Tobacco. Dr. Cantrell has published over 70 scientific articles and co-authored a chapter on “Communication, Marketing and Tobacco-related Disparities” in the NCI Monograph 22: A Socioecological Approach to Tobacco-related Disparities. Her research has been published in the American Journal of Public Health, Addiction, Nicotine & Tobacco Research and other leading journals, and featured in media outlets such as The Wall Street Journal, NPR, and The Boston Globe. She also received the highly competitive National Institutes of Health Loan Repayment Program award from the National Institute of Minority Health and Health Disparities for her work on tobacco disparities and health equity.
Prior to joining NYU GPH, Dr. Cantrell was a Managing Director and Scientist at Truth Initiative, a national non-profit research and education organization focused on tobacco use prevention and cessation, where she evaluated and conducted research on national anti-smoking mass media efforts, including the award-winning truth® campaign and the Centers for Disease Control’s Tips for Former Smokers campaign. As part of this work, she led the development of the winning proposal for the 2017 Berreth Award for Excellence in Public Health Communication. She earned her DrPH from Columbia University’s Mailman School of Public Health and her MPA from Columbia University School of International and Public Affairs. She completed postdoctoral training in the NIDA program for Behavioral Science Training in Drug Abuse Research at National Development Research Institutes in New York, NY. -
Areas of research and study
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Alcohol, Tobacco and Driving PoliciesBehavioral ScienceHealth DisparitiesPopulation HealthPublic Health PolicySocial BehaviorsSocial epidemiology
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Publications
Publications
Assessing the Health and Economic Impact of a Potential Menthol Cigarette Ban in New York City : a Modeling Study
Failed retrieving data.E-cigarettes and Cessation : Asking Different Questions Requires Different Methods
Failed retrieving data.History and Current Trends in the Electronic Cigarette Retail Marketplace in the United States : 2010-2016
Failed retrieving data.Patterns of E-cigarette use and subsequent cigarette smoking cessation over 2 Years (2013/2014-2015/2016) in the population assessment of tobacco and health study
Failed retrieving data.Impact of e-cigarette and cigarette prices on youth and young adult e-cigarette and cigarette behaviour : Evidence from a national longitudinal cohort
Failed retrieving data.Sociodemographic disparities in the tobacco retail environment in Washington, DC : A spatial perspective
Failed retrieving data.The Effectiveness of Online Messages for Promoting Smoking Cessation Resources : Predicting Nationwide Campaign Effects From Neural Responses in the EX Campaign
Failed retrieving data.Examining differences in cigarette smoking prevalence among young adults across national surveillance surveys
Failed retrieving data.Patterns of E-Cigarette Use among Youth and Young Adults : Review of the Impact of E-Cigarettes on Cigarette Smoking
Failed retrieving data.Recognition, use and perceptions of JUUL among youth and young adults
Failed retrieving data.A multidisciplinary approach to health campaign effectiveness
Failed retrieving data.Cost and threshold analysis of the finishit campaign to prevent youth smoking in the United States
Failed retrieving data.Effects of the truth FinishIt brand on tobacco outcomes
Failed retrieving data.Estimating the Pathways of an Antitobacco Campaign
Failed retrieving data.Evidence of the impact of the truth finishit campaign
Failed retrieving data.Examining perceptions about IQOS heated tobacco product : Consumer studies in Japan and Switzerland
Failed retrieving data.It's getting late: improving completion rates in a hard-to-reach sample
Failed retrieving data.Patterns in first and daily cigarette initiation among youth and young adults from 2002 to 2015
Failed retrieving data.Recruiting and retaining youth and young adults : Challenges and opportunities in survey research for tobacco control
Failed retrieving data.Swisher Sweets a Artist Project' : Using musical events to promote cigars
Failed retrieving data.Correlates of cigar use by type and flavor among U.S. young adults: 2011-2015
Failed retrieving data.Harnessing Youth and Young Adult Culture : Improving the Reach and Engagement of the truth® Campaign
Failed retrieving data.Mobile marketing : An emerging strategy to promote electronic nicotine delivery systems
Failed retrieving data.Progression to established patterns of cigarette smoking among young adults
Failed retrieving data.The effect of branding to promote healthy behavior : Reducing tobacco use among youth and young adults
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