Jennifer Cantrell
Jennifer Cantrell
Associate Professor of Social and Behavioral Sciences
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Professional overview
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Jennifer Cantrell, DrPH, MPA, is an Associate Professor in the Department of Social and Behavioral Sciences at the NYU School of Global Public Health. Her research investigates emerging trends in tobacco and nicotine use and industry marketing, and explores clinical, countermarketing and policy interventions to diminish tobacco's appeal and promote health equity.
Dr. Cantrell currently leads a National Cancer Institute (NCI)-funded grant (R01CA268932) that uses Multiphase Optimization STrategy (MOST) to optimize cessation treatment for smokers living with HIV in clinical care. This study uses MOST, implementation science and decision analysis to test four interventions targeting multilevel barriers to quitting for people living with HIV, with the aim of developing a cost-effective, scalable and sustainable treatment package delivered in HIV clinical care. In other funded research, Dr. Cantrell uses diverse data sources and methods to explore evolving tobacco and nicotine use patterns and the commercial determinants that drive use. Her research also examines innovative digital counter-marketing strategies with a focus on achieving optimal exposure levels and effective counter-messaging.
Dr. Cantrell is a Co-Investigator with the National Institute on Drug Abuse (NIDA)-funded R25 training grant on Optimization of Behavioral and Biobehavioral Interventions (PI: Linda Collins). She is Chair of Early Career Faculty Outreach for the NYU Center for the Advancement and Dissemination of Intervention Optimization (CADIO), which trains investigators in intervention optimization methodologies worldwide. She has also served on the Advisory Committees for the Treatment Network and the Health Equity Network for the Society for Research on Nicotine and Tobacco. Dr. Cantrell has published over 70 scientific articles and co-authored a chapter on “Communication, Marketing and Tobacco-related Disparities” in the NCI Monograph 22: A Socioecological Approach to Tobacco-related Disparities. Her research has been published in the American Journal of Public Health, Addiction, Nicotine & Tobacco Research and other leading journals, and featured in media outlets such as The Wall Street Journal, NPR, and The Boston Globe. She also received the highly competitive National Institutes of Health Loan Repayment Program award from the National Institute of Minority Health and Health Disparities for her work on tobacco disparities and health equity.
Prior to joining NYU GPH, Dr. Cantrell was a Managing Director and Scientist at Truth Initiative, a national non-profit research and education organization focused on tobacco use prevention and cessation, where she evaluated and conducted research on national anti-smoking mass media efforts, including the award-winning truth® campaign and the Centers for Disease Control’s Tips for Former Smokers campaign. As part of this work, she led the development of the winning proposal for the 2017 Berreth Award for Excellence in Public Health Communication. She earned her DrPH from Columbia University’s Mailman School of Public Health and her MPA from Columbia University School of International and Public Affairs. She completed postdoctoral training in the NIDA program for Behavioral Science Training in Drug Abuse Research at National Development Research Institutes in New York, NY. -
Areas of research and study
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Alcohol, Tobacco and Driving PoliciesBehavioral ScienceHealth DisparitiesPopulation HealthPublic Health PolicySocial BehaviorsSocial epidemiology
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Publications
Publications
The Relationship between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes : A Test of the Anger Activism Model Using the Truth Campaign
Failed retrieving data.Trajectories of hookah use : Harm perceptions from youth to young adulthood
Failed retrieving data.Validity of a Subjective Financial Situation Measure to Assess Socioeconomic Status in US Young Adults
Failed retrieving data.Agents of social change : A model for targeting and engaging generation Z across platforms: How a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adults
Failed retrieving data.American spirit pack descriptors and perceptions of harm : A crowdsourced comparison of modified packs
Failed retrieving data.Design and Feasibility Testing of the truth FinishIt Tobacco Countermarketing Brand Equity Scale
Failed retrieving data.Direct-to-Consumer Marketing of Cigar Productsin the United States
Failed retrieving data.Rapid increase in e-cigarette advertising spending as Altria’s markten enters the marketplace
Failed retrieving data.Tobacco retail outlet density and young adult tobacco initiation
Failed retrieving data.Young adult utilization of a smoking cessation website : An observational study comparing young and older adult patterns of use
Failed retrieving data.Young adult utilization of a smoking cessation website: results of an observational study comparing young and older adult patterns of use
Failed retrieving data.Cigarette price variation around high schools : Evidence from Washington DC
Failed retrieving data.Contextual Influences and Campaign Awareness among Young Adults : Evidence from the National truth ® Campaign
Failed retrieving data.Electronic cigarette advertising at the point-of-sale : A gap in tobacco control research
Failed retrieving data.Exploring smoking cessation attitudes, beliefs, and practices in occupational health nursing
Failed retrieving data.Implementation of a multimodal mobile system for point-of-sale surveillance : Lessons learned from case studies in washington, dc, and new york city
Failed retrieving data.National enforcement of the Family Smoking Prevention and Tobacco Control Act at point-of-sale
Failed retrieving data.Patterns of combustible tobacco use in U.S. young adults and potential response to graphic cigarette health warning labels
Failed retrieving data.The impact of the tobacco retail outlet environment on adult cessation and differences by neighborhood poverty
Failed retrieving data.Tobacco retail outlet advertising practices and proximity to schools, parks and public housing affect Synar underage sales violations in Washington, DC
Failed retrieving data.'Action. Adventure. Special Offers.' : How Marlboro engages consumers on its website
Failed retrieving data.A Multilevel Analysis of Gender, Latino Immigrant Enclaves, and Tobacco Use Behavior
Failed retrieving data.Cameras for public health surveillance : A methods protocol for crowdsourced annotation of point-of-sale photographs
Failed retrieving data.Cantrell et al. Respond
Failed retrieving data.Perceptions and perceived impact of graphic cigarette health warning labels on smoking behavior among U.S. young adults
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